Maneuver and Attrition in PR

Plus! Google, Pinterest, High Yield, ETFs and Efficiency, Misrepresenting Data

If you’re tired of impressing people by saying your favorite business book is by Sun Tzu, von Clausewitz, or Machiavelli, you can get the same emotional punch and a little more indie cred by suggesting Warfighting. It always feels a bit crass to apply books honed by life-and-death situations to something ultimately more trivial (or at least less fa…

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